Social Media Image Size Guide
Optimal file sizes in KB for perfect social media performance
Profile Picture
Size: 170x170px
File Size: 15-30 KB
Format: JPEG, PNG
Cover Photo
Size: 820x312px
File Size: 50-100 KB
Format: JPEG
Post Images
Size: 1200x630px
File Size: 80-150 KB
Format: JPEG, PNG
Event Cover
Size: 1920x1080px
File Size: 200-400 KB
Format: JPEG
Profile Picture
Size: 150x150px
File Size: 10-25 KB
Format: JPEG, PNG
Square Post
Size: 1080x1080px
File Size: 100-200 KB
Format: JPEG
Story
Size: 1080x1920px
File Size: 150-300 KB
Format: JPEG, PNG
IGTV Cover
Size: 420x654px
File Size: 60-120 KB
Format: JPEG
Profile Picture
Size: 128x128px
File Size: 8-20 KB
Format: JPEG, PNG
Header Photo
Size: 1500x500px
File Size: 100-200 KB
Format: JPEG
Tweet Image
Size: 1024x512px
File Size: 50-100 KB
Format: JPEG, PNG
Twitter Cards
Size: 1200x628px
File Size: 80-150 KB
Format: JPEG
Profile Picture
Size: 400x400px
File Size: 30-60 KB
Format: JPEG, PNG
Cover Photo
Size: 1584x396px
File Size: 100-200 KB
Format: JPEG
Post Image
Size: 1200x627px
File Size: 75-150 KB
Format: JPEG, PNG
Company Logo
Size: 300x300px
File Size: 20-40 KB
Format: PNG
Profile Picture
Size: 165x165px
File Size: 15-30 KB
Format: JPEG, PNG
Standard Pin
Size: 1000x1500px
File Size: 200-400 KB
Format: JPEG
Square Pin
Size: 1000x1000px
File Size: 150-300 KB
Format: JPEG
🎵 TikTok
Profile Picture
Size: 200x200px
File Size: 15-35 KB
Format: JPEG, PNG
Video Thumbnail
Size: 1080x1920px
File Size: 150-300 KB
Format: JPEG
💡 Optimization Tips for Social Media
🎨 Design Tips
- Use high contrast colors for better visibility
- Keep text large and readable on mobile
- Maintain consistent branding across platforms
- Use platform-specific aspect ratios
📐 Size Optimization
- Always compress images before uploading
- Use JPEG for photos, PNG for graphics with transparency
- Test images on mobile devices before posting
- Keep file sizes as small as possible for faster loading
🚀 Performance
- Smaller file sizes load faster on mobile networks
- Faster loading images get better engagement
- Use WebP format when supported
- Monitor image quality after compression